Wal-Mart Sparks War Among Big Toy Sellers

Summary


Retail price wars are starting early this year, and the latest weapon is the $10 toy - a signal that retailers are bracing for a rough-and-tumble Christmas shopping season.

Wal-Mart Stores Inc., which accounts for more than a fourth of U.S. toy sales, last week sent a clear message that it didn't plan to be undersold when it announced 10 well-known toys, including some Barbie dolls and Hot Wheels car sets, for $10.

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Wal-Mart Sparks War Among Big Toy Sellers

KB Toys Inc., the nation's largest mall-based toy seller by stores, told Wal-Mart to bring it on. It cut prices ...

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