Sugar Industry Attacks Splenda Over Marketing

Summary


When America's sweet tooth met up with a new product called Splenda back in 2000, it didn't take long for the two to hit it off.

By 2003, Splenda was the country's top-selling no-calorie sweetener, charging past such competitors as NutraSweet, Equal, Sweet'n Low and Sunnett as if powered by a sugar high.

See the full content of this document

Extract


Sugar Industry Attacks Splenda Over Marketing

It has since gone on to also outsell, in dollars, any brand of sugar, and is added to about 3,500 processed foods and beverages, in addition to its tabletop and home-cooki...

See the full content of this document

Sponsored links




ver las páginas en versión mobile | web

ver las páginas en versión mobile | web

© Copyright 2012, vLex. All Rights Reserved.

Contents in vLex United States

Explore vLex

For Professionals

For Partners

Company