More Stores Issuing Cards: ; Retailers See Many Benefits From Their Use

Summary

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When customers decide to pull out the plastic to pay for purchases at their favorite store, chances are these days that they'll use a credit card with the store's name on it.

Store charge cards have become an important part of retailers' arsenal, as they try to lure customers into opening a credit account with dizzying arrays of special offers. Besides offering stores the chance to get a piece of the lucrative financing business - most store charge cards carry interest rates higher than the average credit card - they also allow retailers to identify, track and reward their best shoppers.

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Extract

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More Stores Issuing Cards: ; Retailers See Many Benefits From Their Use

"Basically, our credit card customers are our most loyal customers," says Kaufmann's spokesperson Robin Reibel. "They tend to make more purchases ...

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