Ceo has Recipe for Fresh Ideas: ; Teaching Laboratory Buzzing with Ideas
Sunday Gazette-Mail › September 08, 2008
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Summary
SOUTH BEND, Ind. - Hungry visitors to Memorial Hospital here sometimes cross the street to its Innovation Cafe, lured by the outdoor patio with white metal tables and chairs. Inside, however, all they find is fake food and a blackboard listing "recipes" such as "Basic Ingredients for Innovation."
The Innovation Cafe is an unusual teaching laboratory created by Philip A. Newbold, the veteran chief executive of this midsize community hospital and health system. He converted a failed delicatessen into a venue where staffers and outsiders can learn to craft new ideas.See the full content of this document
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Ceo has Recipe for Fresh Ideas: ; Teaching Laboratory Buzzing with Ideas
"I am the champion of innovation at Memorial," he tells 28 local and out-of-town executives squeezed into the tiny lab for a recent daylong training session. "It does help to have the CEO interested."
Newbold's efforts show the lengths to which one executive has gone to...See the full content of this document
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