Podcasts Get Sponsors' Attention

Summary


Since they started recording their eccentric, irreverent podcast from their Midwest farmhouse, Dawn Miceli and Drew Domkus would joke about "world domination."

They haven't quite achieved that goal yet. But their downloadable "Dawn and Drew" show is now so popular that it's courted by big- name advertisers - despite its sometimes raunchy and profane language - and has allowed Domkus to quit his day job so he can concentrate full-time on podcasting.

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Extract


Podcasts Get Sponsors' Attention

"It's kind of unique when your hobby becomes your job," said Miceli.

Miceli and Domkus are on the vanguard of podcasters who are finding that their living-room-produced, amateur Internet radio ...

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