Data-Hungry Retailers Snoop Like Spies

Summary


ORLANDO, Fla. - Using powerful search tools, computers can now sift through millions of electronic records to study patterns of behavior that could uncover terrorist plots - or boost sales at the supermarket or drugstore.

"Data mining," as it's called, may have been used by the National Security Agency on millions of Americans' phone records in a quest to find planned acts of terrorism. Congress has expressed concern that such a secret data-gathering project, disclosed this month by USA Today, may violate citizens' privacy rights and civil liberties.

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Extract


Data-Hungry Retailers Snoop Like Spies

But the same methods are also widely used by retailers, who assemble computerized collections of customers' purchases along with their names, addresses, income levels and other tidbits, giving businesses clues to peopl...

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